At Dexus, our assets are more than just physical spaces - they are places where people come together, offering opportunities to create local connections for healthy hearts and minds. We have partnered nationally with leading mental health organisations – Black Dog Institute and headspace to amplify the positive impact our assets can have on mental and physical health.
Retail activations - Lunar New Year
- 30 June 2024
Our retail assets across Australia and New Zealand support their diverse communities by celebrating cultural significant days across the year including Christmas, Easter, NAIDOC Week and Chinese New Year.
At Christmas, our shopping centres created customised experiences for their communities – from an award-winning Santa set at Macquarie Centre in Sydney and surprise parcel boxes at QV Melbourne, to festive food workshops at Indooroopilly Shopping Centre in Brisbane and a sustainable approach to Christmas at Bayfair Shopping Centre in New Zealand.
Lunar New Year was celebrated across the retail portfolio with red lanterns adorning the centres and dragon performances entertaining visitors. At Macquarie Shopping Centre, dumpling retailer Taste of Shanghai was featured on Sunrise on Channel 7, highlighting the activations at the Centre and profiling one of our retailers. Dumpling workshops were one of the many activities held at Macquarie Shopping centre to help call in the Year of the Dragon.
We continue to evolve our retail destinations to provide engaging experiences for our customers, delivering thriving hubs that support our communities and generate social and economic value.
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