World renowned brands Missoni and Brunello Cucinelli to join Sydney's 25 Martin Place

13 April 2022

World renowned brands Missoni and Brunello Cucinelli to join Sydney’s 25 Martin Place

Dexus today announced world renowned Italian luxury fashion houses, Missoni and Brunello Cucinelli, will unveil their flagship Australian stores at 25 Martin Place. Joining a line up of premium brands including Valentino, the Missoni and Brunello Cucinelli boutiques will reinforce Castlereagh Street as Sydney’s premier luxury retail precinct.

Stewart Hutcheon, Executive General Manager, Industrial, Retail and Healthcare at Dexus, said “As we reach the final stages of the reimagined 25 Martin Place, we are excited that Missoni and Brunello Cucinelli have chosen to launch their flagship operations at 25 Martin Place alongside top-tier international designers in the prestigious Castlereagh Street precinct.

These premium and contemporary retail experiences will transform the iconic boulevard of Castlereagh Street into a modern runway of luxury retail in Sydney’s CBD, with each luxury brand meticulously selected to curate a premium global shopping experience.”

Missoni is a globally recognised name across the fashion and design industries, recognised for their fine craftsmanship and iconic chevron pattern. The Italian fashion house recently hired Filippo Grazioli, the former design director for women’s runway at Burberry. Grazioli was also head designer of women’s pret-a-porter at Givenchy, under the direction of Riccardo Tisci.

Brunello Cucinelli, whose classic collection is inspired by the spirit of the season, will launch their ready-to-wear men’s and women’s collection, shoes, bags, small leather goods and accessories into the Australian market. A strong advocate for sustainability and humanistic capitalism, Brunello Cucinelli was last year invited to speak at the G20 meeting in Rome.

The family owned Graaf Group, a property acquisition, development and management company, continues to expand its portfolio of luxury fashion retail, prestige property and high-end hospitality venues.

Gennaro Autore, founding Director, Graaf Group said, “As exclusive licensee we have chosen 25 Martin Place to launch the Missoni and Brunello Cucinelli flagship stores in the Australian market. Missoni and Brunello Cucinelli are in many of the world’s luxury precincts across Europe, Asia, the Middle East and the United States of America. We are delighted to bring these fashion ateliers to Sydney, extending their global presence as they join many of the world’s most applauded fashion houses in the Australian market.”

Eddie Giraldo, Head of Retail and Healthcare Leasing at Dexus said, “We welcome Missoni and Brunello Cucinelli to Sydney’s reimagined 25 Martin Place, the natural home for their Australian flagship boutiques.

“The luxury retail, dining and entertainment offering at 25 Martin Place is reinvigorating the CBD day and night, reaffirming its status as the vibrant destination for fashion, culture and dining.”

Dexus expects to announce further retailers who will join the 25 Martin Place precinct in the coming months.

At the base of the iconic 25 Martin Place office tower, the retail destination will deliver approximately 6,000 square metres of retail across four levels, with over 50 diverse retail, dining and cultural experiences.

In addition to the new luxury precinct, the improvements include a new food and beverage precinct fronting onto Martin Place, a revitalised Theatre Royal Sydney and greater connectivity for workers and visitors with a new commercial tower entrance from Castlereagh Street.

Working with Harry Seidler and Associates, architect Woods Bagot has built on Harry Seidler’s original design principles to deliver a contemporary precinct and revitalised public spaces for Sydney’s CBD.

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