QV Melbourne 

Market at a glance

• Melbourne is Australia’s second largest city, and capital city of Victoria, accommodating around 5 million residents as at 2019.

• The city’s population is estimated to grow by 20% to 6 million over the next decade, with the city expected to surpass Sydney as the most populous city in 2037, with a population of over 7.1 million.

• $11 billion Melbourne Metro project due for completion in 2026.

• Domestic visitors accounted for the highest number of visitors in 2019, with 6.7 million visitors, with an average stay of 2.6 days.

• Melbourne accommodated 1.9 million international visitors in 2019, which is forecast to grow to 4.1 million visitors by 2029, at an average growth rate of 8% p.a.

• Tourist visitors within the Melbourne CBD represent a large spending market growing from $8.6bn in 2019 to $12.6bn by 2029. 

• Target customer segments include CBD workers, CBD students, tourists and Melbourne residents.

^{Source: Dexus Urbis Report QV, February 2020.}

Fast facts

• Over 30,000 sqm of prime retail space.

• Woolworths, Big W, Dan Murphy’s, Footlocker, Harvey Norman, Domayne and Officeworks.

• Over 120 specialty stores.
  
  
• 13 million people movements in 2016.
  
  
• Average $11,418 specialty sales per square metre.

• Next door to the State Library
  which attracts more than 2 million visitors annually.

• Less than 100 metres from RMIT, which has over 60,000 students enrolled.

• Easily accessible to all modes of public transport including the Melbourne Central train station located across the road, major bus routes and the CBD’s main tram route up Swanston Street.

^{Source: Dexus sales report, February 2020.}