QV Melbourne 

Melbourne VIC

Premium fashion brands, cafes and restaurants

Woolworths, Big W, Dan Murphy's, Officeworks and over 120 stores

Excellent public transport

Less than 100m to RMIT, with 60,000 students enrolled

QV is a city within a city that represents the quintessential Melbourne lifestyle

With its series of interconnected lane ways, housing premium fashion, beauty and lifestyle brands, abundance of cafes, restaurants and fast and fresh dining options with convenient CBD parking, QV Melbourne offers the unique city shopping experience.

Access to a variety of stores and local transport

Located on the corner of Lonsdale and Swanston Street, QV boasts the convenience of a full-line Woolworths, Big W, Dan Murphy's, Officeworks, Harvey Norman, Domayne and over 120 stores.

QV benefits from high population density, good access to public transport and immediate exposure to office, student, tourist and residential consumers.

    Market at a glance
  • Over 237,000 work in the City of Melbourne.

  • Over 2.8 million people live within the Main Trade Area.
    Forecast to grow to over 3.8 million in 2031.

  • Average age bracket of customers is 30-39 years old.

  • QV’s customers are diverse, with 62% Australian born, and the majority of non-Australian born from Asia.

  • Target customer segments include: Melbourne resident shoppers, CBD workers and CBD students.

Source: Location IQ Report, February 2018.

Fast facts

  • 32,000 sqm of retail space.
  • 125 specialty stores.

  • 13 million people movements in 2016.

  • Average $10,440 specialty sales per square metre.

  • Over 200 car spaces.

Source: Dexus sales report, December 2018.



  • Centre size32,000 sqm
  • Number of stores125
  • Annual people movements13 million people movements in 2016
  • Sales productivityAverage $10,440 specialty sales per square metre Footnote - Source: Dexus sales report, December 2018.
  • NABERS Energy (including GreenPower)
  • NABERS Energy (no GreenPower)
  • NABERS Water
Cafes and restaurants
Everyday retail stores
Food court
Free building WiFi
2018 - Compelling Experiences Category
QV Melbourne awarded Winner of the Compelling Experiences Category by the Shopping Centre Council of Australia (SCCA)
2016 - Gold Award in the Advertising Category
QV Melbourne awarded the Gold Award in the Advertising Category by the International Council of Shopping Centres (ICSC)
2016 - Sales Promotion Category
QV Melbourne awarded Runner-UP in the Sales Promotion Category by the Shopping Centre Council of Australia (SCCA)
Casual leasing

Pop-up retail spaces

Looking to launch a new product or showcase your brand to engaged customers? QV Melbourne provides up to 5 casual leasing sites to provide a platform to showcase your brand or activation. Opportunities include:

  • Product demonstrations and displays
  • Short term pop-up shops
  • Large format media placement
  • Filming and TVC locations
  • Market research
  • Brand takeover showcase

View Pop-up retail opportunities


Cnr Lonsdale Street and Swanston St, Melbourne VIC

Can we help?

Contact our leasing specialists to find the right space for your needs


For leasing enquiries

For leasing enquiries

Julie Gasper

For property enquiries

For property enquiries

QV Customer Service

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