Thought leadership is a key element of Dexus’s brand and an important way for the group to differentiate itself.

  • In May 2017 Dexus launched Prism, an online hub providing insights and information as a resource for Dexus customers 
  • Located on Dexus’s website Prism contains links to articles, research and videos on a wide array of topics 
  • Customers are encouraged to use this information resource on a regular basis and invited to subscribe to updates 
  • Five weeks following the launch Prism had acquired:
    • 5,605 users over 7,188 sessions 
    • 251 subscribers to regular updates from the site