Reusable coffee cups may be a growth industry, but our wasteful society’s detritus is still piling up at an alarming rate. So, what can you do to help?
Ever since the KeepCup appeared in a recent episode of the ABC TV’s War on Waste, co-founder and CEO of the reusable coffee cup company Abigail Forsyth has been inundated with sales enquiries and seen a 690 per cent spike in sales.
The striking episode highlighted how 1 billion of those latte-holding paper vessels are sent to landfill every year. The reason is that they’re not made just from paper, but usually lined with a membrane of polyethylene (plastic) to make them waterproof. That means they’re not recyclable – or biodegradable. Rather, they contribute to the 52 mega tonnes of waste produced in Australia each year, according to the program.
The War on Waste has generated momentum for #reuserevolution, a movement for people interested in prioritising sustainability, whether it’s through changing their morning coffee habits, refusing plastic bags, or wasting less paper in the office.
Here are a few ways you can say ‘no’ to convenience culture and ‘yes’ to the #reuserevolution: