Could the CV as we know it soon be a thing of the past? While the process of recruitment has been revolutionised by social media, some HR experts predict relationships and capabilities will be the first thing companies look for when recruiting for roles.
Gone are the days of job ads in the newspaper, and while recruitment agencies stepped into the void left by newspapers, today it’s more often social media that leads the recruitment drive.
“Social media gives us improved access to talent, at less cost,” says Dexus Head of People and Culture, Dan Cook.
According to Roy Morgan, the average Australian aged over 14 spends almost six hours on social media every week. Other surveys put it even higher.
If anything about social media can be considered traditional, the usual social tools for recruitment have been LinkedIn and Seek.
But these days younger people are not as connected to LinkedIn and, in some settings, Instagram and Snapchat might be the social media of choice.
While many employers go further and use social media to screen candidates before hiring, Cook says this is not a typical process at Dexus, not least because of concerns about privacy issues.
For Dexus, current data shows traditional jobs sites are declining as a source of new hires and social media is increasing. Over the past 12 months, 49% of hires at Dexus were influenced by the company’s LinkedIn presence which includes thought leadership articles, testimonials, career information and examples of ‘life at Dexus’.
As Cook says, social media provides the opportunity not just to advertise a particular role, but for employers to emphasise the brand, culture and benefits of working at the company.