You don’t get a second chance when it comes to making a first impression. So how can you be sure that your initial impact is first class?
The moment a client or customer, potential or real, steps into your building, they make a judgment about the quality of your business. And that judgment will colour everything that comes later.
Most of us appreciate the importance of a hotel concierge. These stalwarts of the hotel industry greet you, help you navigate the services on offer, and inform you about the city you’re in. They’re friendly but formal, cheerful but not chatty. They can be the difference between a good stay and a fantastic stay. (And a glowing TripAdvisor review!)
However, it’s only in the last decade that the idea of concierges and community managers in commercial office has taken off. And while they perform most of the same duties as the hotel concierge, they also go a step beyond, helping to provide a real sense of community for all occupants of the building.
For A-grade and premium offices, a well turned-out and knowledgeable front-of-house presence, as distinct from security, is now more or less expected.
The benefits are many. For a start, employees of businesses operating out of the building report feeling markedly happier coming in to work each day. Always helpful, ever willing to sympathise over late trains, bad weather, tardy children – how could that not be a welcome contrast to the working day that lies ahead?
The experience of clients, and visitors, too, is improved by an efficient guide who can point them in the right direction and answer any query they might have, from the minor to the downright mindboggling.