There are plenty of ways companies can help worthwhile organisations without straining their own bottom lines.
It’s not all about the money.
According to many charities that benefit from today’s plethora of corporate social responsibility (CSR) programs, cold hard cash is way down the list of priorities.
Voluntary work, event hosting and campaign promotions are often closer to the top of that list – welcome news for companies unable to devote financial resources to causes their employees are passionate about.
And in further good news, it’s become quite routine for charities to see the relationships with donor companies as essentially reciprocal in nature.
Nigel Harris, CEO of Mater Foundation in Brisbane, says that when his organisation partners with a corporation, he seeks to help that business affirm its relevance within its market segment.
“Cash is almost a transactional by-product of any association,” Harris says. It’s not uncommon, he suggests, for corporate cash contributions to total less than 10 per cent of a charity’s income.