Dexus is embracing innovative new technologies to enhance the marketing efforts deployed to attract new customers, and this year set a competitive new benchmark with the introduction of virtual reality tours for potential customers.
This new initiative transports potential tenants/customers to a virtual 3D world, enabling them to experience the sense of an office space before it is built using innovative technology called Oculus Virtual Reality Experience.
Working collaboratively with Snepo Research, Dexus identified three properties – 45 Clarence Street, Gateway and Grosvenor Place in Sydney – all which were being actively leased.
Virtual reality experiences were designed for each of the buildings, highlighting the features of each space with expansive views and aspirational fitouts.
Without the restrictions of a physical build, the design of the virtual fitouts was tailored to potential tenants, and included trading floors, activity-based working and legal firm layouts, with the ability to tour between multiple levels.
With the successful implementation across three properties, Dexus is looking at opportunities to create further virtual reality experiences at other properties in its portfolio.