Willows Shopping Centre, Townsville

Willows Shopping Centre is located in Townsville’s growth corridor in the suburb of Kirwan, delivering a relaxed modern lifestyle destination.

Willows is transforming with a $77 million development and upon completion in late 2017 will become a leading retail destination in the region. A refurbished Woolworths and a new Market Court experience along with the arrival of Harris Scarfe, a large format Cotton On, plus 20 new specialty retailers will ensure Willows is the shopping centre of choice.


Market at a glance

  • $1.4 billion in estimated retail sales across the main trade area in 2016.
  • Forecast to increase to $2.1 billion retail sales by 2026.
  • 106,020 residents estimated in the main trade area, including 45,400 in the primary trade area.
  • 2.2% population growth rate for the main trade area from 2016 – 2018.
  • $93,972 is the average household income in the main trade area with an average age of 32.4 years old.
  • Target customer segment: young families.

Source: MacroPlan Dimasi Report January 2017.


Fast facts

  • 45,809 sqm of retail space
  • 4 Majors; Coles, Woolworths, Target & Big W.
  • 4 Mini Majors; Best & Less JB Hi-Fi, Priceline Pharmacy & Harris Scarfe.
  • Over 130 specialty stores.
  • Average $8,877 specialty sales per square metre.
  • Over 5 million people movements a year.

Source: MacroPlan Dimasi Report January 2017; Dexus sales report, tenancy schedule, December 2016.


Willows Shopping Centre, New Market Court Experience