Shepparton Marketplace, Shepparton

Shepparton Marketplace is a single level sub-regional shopping centre located in the heart of the Goulburn Valley, approximately 200kms north of Melbourne.

Anchored by Woolworths and Big W and supported by 38 specialty and service stores, Shepparton Marketplace is the largest, fully enclosed shopping precinct within Shepparton and has the largest range of national brands on offer, a 265 seat food court, public amenities and over 1,000 free parking spaces.


Market at a glance

  • $650 million in estimated retail sales generated in the main trade area in 2016.
  • Forecast to increase to $950 million in 2026 reflecting an average growth rate of 3.9% per annum.
  • 51,590 residents estimated in the main trade area. Population growth rate of 1.4%.
  • $67,548 is the average household income in the main trade area with an average age of 37.6 years old.
  • Target customer segments include: young families and seniors/retirees.
  • Greater Shepparton region’s dominant fully enclosed sub-regional shopping centre.

Source: MacroPlan Dimasi Report January 2017.


Fast facts

  • Over 15,224 sqm of retail space. 
  • 2 Majors; Woolworths & Big W.
  • Over 35 specialty stores.
  • Average $13,155 specialty sales per square metre.
  • 3 million people movements per year.
  • The largest fully enclosed shopping centre in Shepparton.

Source: MacroPlan Dimasi Report January 2017; Dexus sales report, tenancy schedule, December 2016.