Brand Heritage
A redefined brand
On February 21 2008, DB RREEF acquired Deutsche Bank’s 50 percent interest in DB RREEF Funds Management Limited and rebranded to DEXUS Property Group.
This strategic move will enable DEXUS to expand in our own right internationally and in turn, fully align interests with our investors to deliver 100 percent investment value.
As we enter this new phase of the group’s evolution, we will continue to maintain a strategic relationship with RREEF Alternative Investments and Deutsche Bank, while establishing our new brand identity.
What's in a name?
DEXUS is a created brand.
Selecting a name beginning with the letter ‘D’ was a deliberate choice; we wanted to maintain the link with our brand heritage, while at the same time resolving the brand confusion that had previously existed. The name is derived from the word dexterity and reflects our tailored approach to responding to our customers’ needs.
Our brand heritage
Our corporate history dates back over 24 years, during which time we have established leadership positions in the office, industrial and retail property sectors and a strong track record with our customer base.
Corporate Timeline
- 2008 DB RREEF rebrands to DEXUS Property Group and acquires Deutsche Bank’s 50% interest
- 2004 DDF, DIT, DOT stapled to form DB RREEF Trust
- 2001 The group acquires DWPF management rights
- 1998 Deutsche Office Trust (DOT) lists on the ASX
- 1997 Deutsche Industrial Trust (DIT) lists on the ASX
- 1984 Deutsche Diversified Trust (DDF) lists on the Australian Stock Exchange (ASX)